SQL Server is a relational database management system developed by Microsoft. It provides a platform for creating, storing, manipulating and retrieving data from a database. The structured query language (SQL) is used to interact with the database and is used by developers to build and maintain database applications. With SQL Server, users can build high-performance and scalable applications, reducing the time and cost required to develop and deploy them. The product supports multiple programming languages, including Java, .NET, Python and Ruby, and offers a range of features that makes it an ideal solution for businesses of all sizes. SQL Server offers advanced security features, including encryption and auditing capabilities, to ensure data privacy and compliance with regulations. It also provides tools for data analysis and visualisation, allowing users to quickly turn data into meaningful insights that can inform decision-making. SQL Server is available in several editions, including a free version for developers and small businesses, making it accessible to organisations with varying budgets. It also offers flexible deployment options, including on-premises, cloud, and hybrid environments. Overall, SQL Server provides a robust and flexible database management system for businesses of all sizes, enabling them to build high-performance applications and make better use of their data.

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